Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
Email marketing is also known as direct email marketing
Role of Email Marketing in Digital Marketing:
Just like SEO, email marketing is constantly evolving. Despite being the oldest online marketing channel, it’s swiftly moving into new areas and adapting to the ever-changing environment such as the growth of mobile usage, which amongst many things affects how users read and click through emails or even shop online.
Although very different, these two channels have a lot in common. And more importantly, they can reinforce each other to improve your online marketing efforts. Let’s see what lessons we can take from these two channels working together.